Digital Marketing Specialist

We are searching for a Digital Marketing Specialist to implement and optimize our Search Engine Advertising (SEA) and Advertisement User Growth tactics. 

Studyportals Headquarters is in Strijp-S, Eindhoven, The Netherlands. Flexibility to work 3 days per week remotely. 

About Studyportals

We change the lives of millions of students and leave the world a bit brighter than we found it. Every minute 100 students around the world trust our platforms (e.g., mastersportal.com) to find their best matching education for free. At the same time, we help educators diversify their (international) student population and reduce dropouts. 

With forty different nationalities among the 200+ people working at Studyportals, we are an international bunch of people. Eager to learn and serious about fun. Want to know more? 

Why are we searching for you? 

We aim to help as many students as possible to find their dream study and make the most important decision of their lives! As a result, we want to grow as quickly as possible. You can help us to increase the number of paid portal users! You'll need to plan, manage, and, most importantly, optimize marketing efforts aimed at students all across the World. You will need to be really inventive in order to earn a decent return on investment (ROI). Of course, you must work with colleagues both inside the team and from the commercial department. 

What are your three main goals? 

• Increase paid traffic to the portals by 50%, 

• Increase conversion rates of paid traffic, 

• Double the amount of delivered leads 

All within a healthy ROI. 

How does your team look like? 

The team is amazing! Lead by Antonia; super energetic and always smiling. And it rubs off on the team. Anna and Manuela are working on the challenging paid marketing cases, while Iris is analyzing data to derive useful insights. Kerry is doing a great job nurturing the students, while Tonya and Jessica are working hard to grow our social media presence. And we even have growth hacker Chris in the team taking care of all the technical things. All of them are serious about fun, and there is always some laughter going on, and they take their work just as seriously! 

What are your responsibilities and tasks? 

• Create, implement, analyze, and especially optimize paid marketing campaigns to drive high quality traffic to our website. 

• Create engaging content, and come up with new campaign ideas, visuals, and catchy CTAs in the search to the next great performing campaigns. 

• Come up with creative ideas and plans to optimize your campaigns according to our main KPIs: cost per lead, conversion rate and ROI. 

• At least 3+ years of experience in SEA, Social media advertising, Campaigns optimizations and Digital Marketing as a whole. 
• Preferably experience with long conversion funnels. 
• Experience with Google ads, GA4, Google Ads Editor, Meta Business Manager, TikTok ads, Google Tag Manager, Excel and Performance marketing, Online marketing strategies, Biddding algorithms. 
• A really proactive attitude. You are always looking for ways to improve your campaigns, leaving no stone untouched. Follow-up with as many people as necessary to complete tasks. As many times as needed. 
• A gregarious person who enjoys smiling and joking while working hard to complete tasks. 
• Fluent in English 

• Competitive salary including a bonus and pension. 
• 32 vacation days (including bank holidays) you have the flexibility to take your holidays whenever you want (e.g. be off on Chinese New Year instead of King’s Day) 
• Possibility to buy/sell 5 vacation days out of your annual balance 
• An annual personal development budget because personal growth is KEY! 
• Flexibility to work remotely 3 days per week, including a remote working allowance. 
• Reimbursement of your work-related travel costs if you live further from the office. 
• Possibility to work from abroad 2 times a year. 
• A nice and fun office in the heart of Eindhoven; five minutes’ walk away from the station. Take an insiders’ perspective here.